E S T É E L A U D E R
About the Brand
E S T É E L A U D E R – The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels. These brands include Lancôme, Clinique, MAC Cosmetics, L'Oréal, Shiseido and more.
Challenge
Create opportunities to promote multi-brand consumer interest for the family of brands and their products.
Solution
Design interactive micro-sites that pique the interest of beauty conscious consumers.
Create a high fashion look and feel.
Direct consumers to specific areas of interest through storytelling.
Clearly communicate through familiar and inspirational product visuals.
Result
Micro-sites were on trend—perfectly targeted for the brand’s customer base. Increased traffic exposed consumers to brands that may not have been previously known. Sales were positive.
The micro-sites were energetic, clean and fresh, and paved the way for other custom boutique sites. Categories featured different styles of makeup helping the user choose their own personal path.
