S P L A S H L I G H T
About the Brand
S P L A S H L I G H T – This leading visual content creation company boasts a unique combination of methodologies, creative services and turnkey technologies geared towards e-commerce and social media. Having worked with over 350 retailers, luxury, jewelry, fashion and athletic brands, Splashlight is the premier photo and video creation partner for clients such as Target, Bloomingdale's, Under Armour, Macy’s, Victoria's Secret, David Yurman and The Aldo Group. Splashlight is headquartered in New York with offices in Miami, Baltimore and Montreal.
Challenge
Introduce a video e-commerce solution to expand their capabilities.
Solution
Create a presentation that not only shows the basics of video e-commerce but also the creative perspectives that can sell the product through whimsy storytelling.
Develop step by step process for the Splashlight team to follow.
Educate the creative team on how to interact with models from a video perspective.
Theme different creative approaches for variety.
Result
An outstanding project that led to numerous e-commerce accounts. E-commerce video was only starting to ramp up as a supplement to static photography in online business and this conceptual presentation beat many competitors to the punch. Not just your regular campaign, this video e-commerce solution was original and compelling.
Videos were composed of three different concepts and presented clients with creative options and not just your run-of-the-mill video.
Videos were shot white apparel on white backgrounds for a classic Splashlight look and feel.
