P R E S C R I P T I V E S
About the Brand
P R E S C R I P T I V E S – This beauty company selects only potent, good-for-skin ingredients and concentrates them into a range of thoughtfully curated, highly effective beauty essentials that yield real, noticeable results of consistently fresh, glowing skin. All of their products adapt to you.
Challenge
Promote a new line of mascara that is distinctive from product launches of the past.
Solution
Build an interactive boutique website that not only promotes the new product line but also instructs you on how to use them in four different ways.
Create a branded experience through animation and intuitive interaction.
Use instructional videos that can be seen while browsing products.
Allow the user to be able to purchase the product line and other prescriptives products as well.
Produce downloadable content with step-by-step instruction.
Result
QVC spokesperson, Jillian Veran was brought on to host the instructional videos which ended up being a great success. Her popularity and fanbase broadened the reach of the new products to a qualified customer base. The ability to watch while browsing or buying at the same time, maximized sale opportunity for every second time was spent on the site.
Sections were animated and added spark to the shopping experience.
Downloadable instructional content meant consumers can easily replicate this look at home and brought them one step closer to the purchase.
And… Cut
Jillian Veran’s energy easily attracts any viewer. Her videos reached viewers far beyond marketing’s expectations and was posted and reposted on all the major social platforms.
Shot clean with little propping, these videos were to the point, beautifully edited and also had a bonus blooper reel at the end to lighten things up.
One major highlight in the design was the watch while browsing / buying feature which allowed viewers to see the video while being able to browse or buy, and not just one product but the entire collection.
