P E T E R L A M A S
About the Brand
P E T E R L A M A S – Recognized as an innovative leader within the beauty industry, Peter uses a synergy of exotic extracts, powerful botanicals and potent herbs to enhance all skin and hair types.
Challenge
Having found success in the spa and retail markets, the company needed to expand by building an e-commerce solution that could easily grow with the business.
Solution
After assessing the current development platform, along with the monthly expenses to run the site, planning for a long term solution would mean building the site on a different platform.
Utilize online e-commerce services such as Shopify to keep future costs affordable.
Expose visitors to social content for viral growth requiring minimal management.
Design a clean and natural look and feel that is essential for the brand.
Result
Shopify was a great fit for the brand. Once the initial setup and design modifications were complete, the brand was capable of maintaining and managing everything from launching promotions to uploading new products. Sales were up and more importantly, monthly expenses were cut by as much as 65%.
Broad social content allowed the business to grow virally. Automated feeds kept maintenance at a minimal.
Email Simple
Marketing needed simple templates that can easily be designed and produced on the fly. Simplicity was key and the emails needed to be easily adaptable to any promotion.
A balanced composition of lifestyle photography and product made for a simple clean message.
