N E S T
About the Brand
N E S T – Working with the world’s most acclaimed master perfumers, the Slatkins create distinctive and luxurious home fragrances, personal care products and fine fragrances that meet the highest standards of fine fragrance quality and excellence.
Challenge
Elevate the online brand to support advancement of sales in the direct to consumer division.
Solution
Upgrade the development platform to support current design trends. Instill mobile friendly email campaigns to increase sales with the subscribers.
Evolve the brand by utilizing existing creative without rebuilding it.
Enhance the site in retina display for the luxury brand audience.
Introduce social and interactive content for viral growth.
Rebuild old site templates, plus develop mobile friendly templates for email.
Result
Budgets were not only met but surpassed. Creative changes to the site, along with email development improvements, elevated the promotional content and spoke clearly to the luxury audience.
Product displays utilized creatively cropped photography for added texture to a previously flat display. This look was adopted to further all aspects of marketing for the site, ads and email campaigns.
Story-smelling
Selling fragrance online is challenging. Smell is not a sense that comes across the internet. New formats were developed for the customer to romance scents through words, pictures and video.
Responsive and easily recycled, these templates allowed marketing to expand their online fragrances in ways that were never explored before.
Making It Mobile – For Real
Because of a growing audience in mobile users, the brand needed emails recoded for these devices to ensure legibility of content and offers.
Emails were designed for the desktop user but enhanced code allowed content to be legibly displayed for mobile devices.
