S T O N E M O U N T A I N
About the Brand
S T O N E M O U N T A I N H A N D B A G S – Since its formation in 1978, Stone Mountain Accessories has become renowned for quality craftsmanship, a fusion of classic styles and contemporary trends, functionality, durability, and value. Its collections can be found in fine department and specialty stores throughout the United States.
Challenge
Redesign the website to be visually on trend as well as upgrading the CMS for scalability.
Solution
Start from scratch—create a new fresh site on the Magento platform. This cost-effective plan will allow for easy modification on the front-end along with a robust product management system in the back-end. The old platform was not salvageable.
Site redesign included new photography and styling to support sizes relative to the body.
Color variations were made clearer as well as introducing interior images of the product.
Email templates were created for the in-house design team to utilize post launch.
Product management was easy to use and scaleable.
Result
The site had taken a 360º turn for the better with increased sales attributed to the design and new ecommerce platform which allowed for varied sales opportunities through multiple promotions. This was not available to them in the past. The site redesign was well received within the industry and paved the way for others to mimic the product photography optional views, in my opinion.
Simple and elegant, the homepage allowed for a theatrical rotating main banner.
Product category list pages were designed for a breadth of options. Much of the products were available in different colors and materials within one style.
Product pages were designed to close the deal. With the inclusion of size relationship and interior visuals of the product, sales increased substantially.
