B O Y S C O U T S
About the Brand
B O Y S C O U T S O F A M E R I C A – One of the nation’s largest and most prominent values-based youth development organizations, that provide character building programs for the youth of America.
Challenge
Jump start a new look for the annual Boy Scouts calendar.
Solution
Over the years this annual calendar has been neglected from a design and production perspective. It was in desperate need for a new fresh look. Keeping the expenses at a minimum and only utilizing historical and found content was the imperative. The final solution was to digitally mix the images into a storytelling page-turner.
Research intensive, content was found in libraries, through alumni, and items online.
Digital retouching with a posterized look and feel was a perfect solution for the audience.
Content for each month followed the Boy Scout calendar of events.
Sponsorship grew and increased the budget due to the design and it’s promotion.
Result
The design sparked a never done before launch party promoting the calendar. Budgets also increased with new sponsorship from the event. One of the best calendars the Boy Scouts has produced thus far and continues to be an example of how future calendars should be approached.
Digitally creating each month’s environment required extensive research for the visuals and detailed retouching to make it all work together.
Each month was themed according to the Boy Scout events calendar.
