U L T I M A T E S P E C T A C L E
About the Brand
U L T I M A T E S P E C T A C L E – Offering the highest quality optometric care, this brand has a distinctive selection of European and American designer frames and caters an exclusive boutique shopping experience. White glove service finds you the perfect eyeglasses to fit your personal style.
Challenge
Launch an online presence that reflects the store’s luxurious environment while also boosting scheduled appointments for in-store visits.
Solution
Retail store colors, textiles, products and lighting will set the mood for the site design. Quality service will set the tone of the voice.
Create a hospitality theme with an appointment booking module that is prominent.
Show off brands through a dedicated slideshow.
Portray a destination through visuals and voice.
Photograph the featured product inside the environment of the store rather than studio shots.
Result
The launch was well received by the customers and other independently owned stores. The grid which was developed on Wordpress, was also utilized by other franchise owners for their websites. Appointments made online were an added benefit to a store that relied primarily on calls for scheduling.
As a single page website, this homepage needed to tell the whole story with well balanced modules.
Additional store and product photography supported future promotions and updates to the site.
A hub website was also designed for better customer reach as well as building the brand’s touch points.
