C A P I T O L
About the Brand
C A P I T O L – Founded in 1997, Capitol is a luxury clothing boutique in Charlotte, North Carolina that features designs from Valentino, Marc Jacobs, Balenciaga, and more, along with high-end jewelry and accessories by Marie-Helene de Taillac, Irene Neuwirth and The Gem Palace. Housed in a 6,000 square foot, freestanding store designed by the Poole family, the shop's signature feature is a spacious courtyard featuring a vegetal wall created by famed French botanist Patrick Blanc.
Challenge
Create an online presence for a luxury apparel and accessories boutique.
Solution
Leverage the store’s eclectic and whimsical interior design as inspiration for the launch. With strong photography and basic design principles, the brand will be sure to attract the right customer—a customer who is honed in on luxury and simplicity.
Showcase store photography as a background canvas for the site.
Create an exceptional simple yet detailed navigation.
Complement the interior photographs of the store with an overall unconventional site design.
Result
The website was an absolute success. The clean design created a mystique about the store which ultimately attracted more visitors to experience its charm for themselves.
The website design captured the essence of the store by presenting graphic photography of the store on every page of the site.
A close-up detail of the navigation shows splashes of the brand color that also complemented the store photography in the background.
