I Z O D
About the Brand
I Z O D – The Izod Corporation is a clothing company that produces dressy-casual clothing, sportswear for men, as well as footwear, accessories and fragrances. It is part of PVH, forming part of its Heritage Brands division along with Van Heusen, Arrow, Warner's, Olga, and Speedo.
Challenge
Promote the launch of a new fragrance that reaches beyond its typical customer base.
Solution
Build an interactive site that invokes a sense of competition through video sharing for a chance to win giveaways and promotions. Grow the customer database through a tell-a-friend program that also increases their chances of winning.
Utilize global photography assets for a cost-effective solution.
Create a bold and energetic site that boasts video and animation.
Make the sweepstakes easy to enter.
Build geolocation for purchasing the fragrance at convenient locations nearby.
Result
The site invoked a competitive atmosphere that perfectly targeted the brand’s 90% male audience. The email database grew and allowed the brand to promote clothing and accessories to this highly qualified customer. Substantial growth was also attained through the tell-a-friend program which opened up new marketing programs to educate and convert this new group of potential buyers.
Titled “Seek Adventure”, this homepage covered the bases for thrill seekers who enjoyed sport, travel destinations and lavish lifestyles that were aspirational and inspiring.
Interactive elements kept the viewer’s energy level high while browsing the site.
