Jul 1

Jul 1 F R E D & F R I E N D S

About the Brand

F R E D & F R I E N D S – Fred focuses on well-designed stuff that solves a problem, puts a smile on your face, and doesn’t cost a fortune. They combine the best materials and processes with real-world pricing, relentless quality management, and ongoing safety testing.

Challenge

Take a newly acquired brand and introduce an e-commerce solution while continuing to grow it's retail distribution.

Solution

The product is well known in the market but lacks a brand on the corporate level. Leverage the already successful tongue and cheek packaging to fuel a visual identity for the e-commerce site.

Present the product's full potential with optional views of packaging and usage.
Reorganize product categories for a better consumer experience.
Use this new online opportunity to promote the brand with content, not just product

Result

E-commerce sales were on a slow rise but mostly due to being new in the online sales community. In comparison, retail sales grew extremely well because of the detailed presentation of products. This gave retailers a better understanding of the products and how they can market them in their stores.

The homepage allowed for creative categorization of products from a conceptual and visual standpoint.

All In The Product Details

Designing the product page with large photos, along with optional views for packaging and usage, has made a direct impact in online sales and retail. The addition of creative copy and information icons kept the customer engaged in the buying process.

These product detail pages were entertaining just to browse through and led the way to sales.

Always Be Emailing

Since the launch of the site, email subscriptions grew steadily with sales. The template supports simple to complex content depending on the promotion and consistently brought together by creative copywriting.