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E L I E   W I E S E L

E L I E   W I E S E L

About the Brand

E L I E   W I E S E L  F O U N D A T I O N – This non-profit organization’s mission is to combat indifference, intolerance and injustice through international dialogues and youth focused programs that promote acceptance, understanding and equality.

Challenge

Expand the reach of the foundation through print and online content for awareness and ultimately donations.

Solution

Redesign the website and create print collateral to support events and conferences.

  • Update the brand look and feel online.

  • Redevelop the back-end to support electronic donations.

  • Compliment the online experience with a cost-effective 2 color print brochure.

Result

The website launch was a success. With the back-end upgraded, the foundation was able to process donations faster and with less paperwork. Cost effective brochures kept donation spending in-check and maintained the foundation’s promise of utilizing donations respectfully.

 

A 2-color 3-panel brochure was designed to communicate the brand’s vision through thoughtful quotes and photos of the communities they reached.

 

The simple upgrade to the website and the ability to receive donations electronically were key in growing the foundation’s reach.

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